Leading Business Services develops a segmented, in-country market strategy to expand your current markets. Culturally sensitive communiucations and marketing materials will be utilized.
When Marketing to Latin America Businesses Should Consider…
- What are the cultural customs associated with the use of their product/service?
- What cultural attributes are relevant to positioning their products/services?
- What is the impact of the diverse levels of formal education?
- How does context affect the way consumers become persuaded about particular ideas?
- What are the cultural values that should be reflected in the execution strategy?
TELECOMMUNICATIONS
The telecommunications industry is booming in Latin America. The area is prime for new products and services.
Internet Access Levels
| COUNTRY | No. Hosts | No. Users |
| Mexico | 3,426,680 | 18,622,500 |
| Argentina | 1,612,423 | 10,000,000 |
| Chile | 506,055 | 6,700,000 |
| Colombia | 581,577 | 4,739,000 |
| Peru | 269,981 | 4,600,000 |
| Venezuela | 51,968 | 3,040,000 |
| Costa Rica | 12,751 | 1,000,000 |
| Puerto Rico | 404 | 1,000,000 |
| Dominican Republic | 91,895 | 938,300 |
| Guatemala | 49,026 | 756,000 |
LBS' Latin American based resources will anchor this successful approach and provide the logistical support to expand your company's products and services to Latin America.