Leading Business Services

An Educational & Business Development Company
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Leading Business Services - MARKETING & PUBLIC RELATIONS
 
We perform market research and competitive analysis to gain a clear understanding of your company's market position and potential.  We develop and help implement an integrated sales and marketing plan for your company's products and services.
 
 Leading Business Services  has first-hand experience with many of the largest Hispanic markets in the country. 
 
AN INTEGRATED APPROACH
 
  • Grass-roots relationship marketing & Public Relations
  • Understand the need – satisfy the need
  • Provide in-language, culturally sensitive Education & Information
  • Use the Magic of Language
  • Understand Acculturation & Retro-acculturation
  • Market Segmentation
  • Cultural affinity, cultural relevance
  • Make it personal (product trial)
  • Country of Origin Festivals
  • Chambers of Commerce

 

     
    Market Summary
     
    The Hispanic/Latino population is the fastest growing in the nation and a major source of new business that has been greatly underserved.
     
    A significant and fast-growing number of Hispanics populate major cities throughout the United States.  Small, medium and large businesses compete for this lucrative market, wishing to capture the hearts and loyalty of the Hispanic consumer.  Many lack the expertise or resources to establish a lasting stronghold in the Hispanic market.

     

    Hispanics Population will Double

     

    Projected U.S. Hispanic Population 2020

     

    Percent of total US population
    Hispanic   

     

    21%

    African-American 12%
    Asian 6%

    One out of every 5 U.S. residents will be Hispanic

    Source: SRC, 2002 US Hispanic Market Report

     

     National advertisers are flocking to increase their advertising spend in order to attract this fast-growing, lucrative market.

     

    MINORITY MARKET OPPORTUNITIES

     

    • Large and rapidly growing market to target
         Identifiable new customers in concentrated areas

     

    • Cultural relevancy and language are key to marketing success

     

    • Minority markets waking up to its own importance


      Effectively communicate, don’t just focus on speaking the “language” - speak to their values, lifestyles and traditions.


         

 

 

Media Relations

 

  • Strengthen or develop media relationships

 

  • Press Releases
  • Develop stories and generate media interest

 

 

Release date: November 21, 2005

MIAMI, Nov. 21 - South Florida's Growing Hispanic business community is now home to BellSouth's first-ever Hispanic companion directory for Spanish speaking residents throughout the Miami area. Beginning the week of November 21, more than 367,000 directories featuring Festival Calle Ocho on the cover will be delivered to residents in Hispanic areas of Dade County.

"Our Hispanic business partners and neighbors are what make South Florida vibrant and exciting. To better address their needs we are bringing this "one-of-a-kind" BellSouth companion directory to South Florida," said Frank Bolanos, Director of Hispanic Marketing for BellSouth Advertising & Publishing.

The Real Yellow Pages Companion Directory has become popular with area residents and businesses. The smaller version (approximately 7.5" x 9") has become useful for homes and businesses with more than one phone, as well as for those "on the go" to keep in their briefcases and automobiles.

Bolanos said that as the Southeast's leading yellow pages directory, The Real Yellow Pages is one of the most important advertising mediums for Hispanic and all businesses in the Miami area. He said the new Hispanic companion is answering the needs of these businesses by helping them to connect with buyers throughout South Florida.

"Just as consumers' preference for how they locate local business information has changed, so has BellSouth's tools for finding information. From our print directory, to cd-rom to the Internet, consumers have a choice of how they 'let their fingers do the walking' when searching The Real Yellow Pages," said Bolanos.

 

 

 

 

 

 


 

HISPANIC MARKETING NEWS

 

MIAMI DADE COLLEGE HONORS Hispanic marketing expert Frank Bolaños
AT STAR-STUDDED ALUMNI HALL OF FAME AWARDS DINNER

MIAMI, June 2, 2005 – More than 800 alumni and friends of Miami Dade College (MDC) joined local community leaders at a festive reception and dinner to celebrate 28 outstanding alumni inducted into the MDC Alumni Hall of Fame on Wednesday, June 1st at the Hotel Inter-Continental in downtown Miami.

 

Other alumni honored include Florida State Attorney Katherine Fernandez-Rundle, automotive “king” Carlos Planas, innovative port architect Bruno-Elias Ramos, Hispanic marketing expert Frank Bolaños, Premier American Bank chair Carlos Saladrigas, Century builders president Sergio Pino, Mount Sinai Nursing Director Cheryl Cole.

 

Reaching Diverse Audiences @ Yellow Pages.
Mar-15-2004


With the buying power of minority and ethnic groups expected to catapult into the hundreds of billions by 2007, successfully reaching these diverse audiences is more important than ever. Addressing this timely and complex issue, a panel of marketing experts spoke on "Harnessing the Potential of Global Marketing: The Power and the Pitfalls of Reaching Asian, African-American, Hispanic and Other Ethnic Markets" during the first day of the Yellow Pages Integrated Media Association's 2004 Destination IMAgination annual conference and exhibition.

Frank Bolanos, BellSouth The Real Yellow Pages

Frank Bolanos says that in-language messages are increasing but are still under-represented. Approximately 3 percent of spending is allocated to in-language media, versus the recommended 13 percent. "Roslow Research, Market Segment Strategy and others have documented the effectiveness of in-language advertising when presented in a culturally-relevant fashion," said Bolanos. "Hispanics' ability to understand an advertising message and their propensity to act upon it increase when the message is in Spanish."

 

2nd Annual Innovations in Hispanic Marketing Conference
Miami, FL - May 4-5, 2004

• Hispanic market demography (nationwide and specific to Florida)
• Diversity Among Hispanics: Income Gap
• How Hispanics are buying their products & services
• Where the money is being spent - consumer future trends
• What are the new market opportunities?

Mr. Frank Bolanos,
Regional Director of Advertising, BellSouth
Mr. Dick Thomas,
Head of Diversity, Synovate Diversity